Competitive and commercial intelligence
– New entrants
– New products
– Analysis of competitors’ strategy and communication
– Discovery of diversification opportunities
– Monitoring of suppliers
Financial monitoring
– Sources of financing
– Financial transactions
– Mergers, acquisitions, partnerships
Organisational monitoring
– Evolution of professions
– New training courses
– Key skills or people in the organisation
Societal and marketing watch
– Consumer expectations
– Brand image
– Changes in behaviour and habits
Legal watch
– Draft legislation
– European directives and decrees
– Jurisprudence
– Polemics around normative projects
